Today, I went shopping in search of a book in a foreign language, sportswear and a nice dress. Naturally, I found none of that.
Instead what I found was a long-sleeved t-shirt, something which I rarely find when searching for. All through the winter, I struggled with a couple of bad quality and boring H&M jobs and one over-priced and see-through Topshop one. And as soon as the sun brightened up and the weather turned, my new top decided to show up.
It is indeed a unique specimen of a very rare animal, a long sleeved top costing less than £15, made of thick cotton and a nice cut. But it doesn't stop there. What attracted me to my new top was the charming little details in the design which meant I couldn't leave the shop without it. Uniqlo sells a lot of basics, which are all very well and good and versatile. There are frequent designer collaborations wwith whole collections of dresses, tops etc. But they also have a permanent collection of £12.99 UT T-shirts, with a constantly changing contents of wicked designs by all sorts of designers.
The top I bought today is designed by a team of two: an illustrator called Izuru Aminaka and a stylist, Yoko Omori. And you can so tell with these designs that each one has been thoughtfully created by different and creative people. It's in those charming details.