Party like it's 1928!

I was looking for a gift for a very good friend in the uninspiringly bland jewellery racks of a general department store. There was one stunning vintage section, but with all pieces in the double figures, we're not that good friends (i.e. life partners). Finally, when I was about to give up, I happened upon a little rack by a brand called 1928.

The earrings and brooches had a charmingly vintage-inspired and elegant feel; the only problem now was what to choose?! In fact, I almost found myself buying several items, so I could decide on which one to gift by friend once I got home, but I managed to find a vestige of self-restraint. 1928 has a website, which seems to be located in the USA, for irritatingly lower prices, and a great selection which I didn't see today. The ones I bought today, entitled Royalty don't seem to feature on the website, but they're pretty similar to these, only the stone is purple. Here are some of my favourite picks from the website:

Art Deco Revival Eternity Brooch

Vintage Inspired Flower Brooch

Vintage Collection Gold Tone Heart Filigree Rose Motif Earrings

Isn't it fantastic to discover a new shop or label, when it's so easy to get stuck in the same old routine of hitting those reliable shops? I've become a little fed up of all the regular high street shops for jewellery lately, simply because they charge triple the price that a street market might do for pieces which are the same or worse quality. I've been looking for some new costume jewellery lately, so I'll definitely be returning to 1928 (the brand, not the decade...)

Update: UK readers, John Lewis is the department store mentioned. You can find a small selection of the jewellery on the website, here.